Effective Date:5/1/2025
Revised:

Midwest Ready Mix & Equipment, Inc.
https://midwestreadymix.com

Midwest Ready Mix & Equipment, Inc. (“Midwest Ready Mix,” “we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website.


1. Information We Collect

a. Personal Information You Voluntarily Provide

When you submit a message via our Contact Us form, we may collect:

  • Name

  • Company

  • Email Address

  • Phone Number

  • Message Content

This information is voluntarily provided by you and is used solely to respond to your inquiry and provide customer service as specified in your message.

b. Non-Personal Information Automatically Collected

We use Google Analytics 4 (GA4) to gather insights on how visitors interact with our website. GA4 collects anonymous, aggregated data such as:

  • Page views

  • Device and browser type

  • Time spent on site

  • General location (city or region)

We do not use GA4 to collect or store personally identifiable information (PII).


2. How We Use Your Information

We use your information for the following purposes:

  • To respond to inquiries and provide customer service

  • To analyze and improve website functionality and user experience

  • To monitor site traffic and visitor behavior (non-PII only)

We do not sell, rent, or share your personal information with any third parties for marketing or other commercial purposes.


3. Cookies and Tracking Technologies

We may use cookies and similar tracking tools to enhance your experience. These tools do not contain PII and are used strictly to help us understand how visitors interact with our site.

You can disable cookies through your browser settings.


4. Data Security

We implement appropriate technical and administrative safeguards to help protect your information against unauthorized access, disclosure, alteration, or destruction.


5. Use for Intended Purposes Only

Any information you submit via our forms is used only for the purpose intended, such as responding to your request or inquiry.


6. Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If we become aware that information from a child under 13 has been collected, we will take appropriate steps to delete it.


7. Your Consent

By using our website and submitting information, you consent to the collection and use of your information as described in this Privacy Policy.


8. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated effective date. 

9. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us.